MARKETING & SALES

Crea campanyes amb inbound marketing o màrqueting d'entrada

Build an inbound marketing campaign around customer needs. Cover buyer personas, customer journeys, acquisition funnels and content calendars, then connect measurement and CRM use to the campaign.

Barcelona Activa · Cibernàrium

Marketing & sales

PRACTICAL KNOWLEDGE

What you’ll explore

Define buyer personas, journeys and acquisition strategy.
Design a content calendar for an inbound campaign.
Use campaign metrics and understand the role of CRM.

Who it’s for

People applying inbound marketing to their own business.

Learning with the provider

This course is delivered online by Barcelona Activa · Cibernàrium. Registration, learning materials and any completion requirements are managed on the provider’s platform. A provider account may be required.

Course language: Català. The description is a concise summary; the official course keeps its original language.

Read the official course information

Source checked November 2, 2026. Review current availability and conditions on the official course page.

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